About the campaign
In the face of danger, can we break stereotypes to save the life of a refugee, a homeless person or a genderqueer? Can first aid training also become a lesson in tolerance?
First Aid for Humanity is a social campaign that combines first aid training with the promotion of tolerant attitudes. As indicated by the analyses of the Center for Research on Prejudice, Poland remains a deeply polarized society. Such divisions lead to the dehumanization of the parties to the conflict, which in consequence causes people to stop helping each other and, in extreme cases, even discriminate against each other.
To counteract this phenomenon, the Polish Red Cross, in cooperation with BNP Paribas, created an experimental lesson in "First Aid for Humanity". As part of this project, first aid training was conducted for a group of 24 random people, which aimed not only to teach practical skills, but also to build mutual understanding and empathy.
They are a genderqueer person who has repeatedly encountered many
aggressive and insulting terms about themselves throughout their life. Their image often leads to
stereotyping.
Every person has a different story
We have created experimental lessons for learning Human First Aid. We have used images and stories of real people, based on which we have prepared unique phantoms for education. Meet the heroes who are their prototypes.
Leon
Help has no gender.
Grzegorz
Life is more important than the address.
Khadi
Help without borders
Challenge
The Polish society is characterized by both a lack of confidence in rescue skills and a high level of prejudice towards diversity. Only 19% of Poles are confident in their first aid abilities, which means that many people avoid acting in crisis situations.
Additionally, Poland is one of the most homogeneous societies in Europe, with a low level of contact with cultural or social diversity. Prejudice against LGBTQ+ individuals, followers of Islam, or homeless people often arises from a lack of direct contact with these groups, and negative attitudes are fueled by stereotypes. The campaign aimed to address the need to break these barriers and educate society to save every life in crisis situations.
Campaign goals
Increasing knowledge and skills in the field of providing first aid in Polish society.
Changes in social attitudes towards individuals differing in social status, religion, or gender identity.
Calling for a discussion on the subject of prejudices in society and their impact on rescue actions.
Building a more open and tolerant society through education and direct experience.
Strategy
The campaign was based on a social experiment that immersed participants in situations requiring first aid while simultaneously breaking down prejudices. Realistic dummies were prepared, resembling the appearance of three real individuals: Khedi, a Chechen refugee; Grzegorz, a person experiencing homelessness; and "Leon" Krzysztof, a genderqueer individual.
A key element of the strategy was to create situations in which participants had to confront their stereotypes and learn to treat every individual with equal respect.
During the training, 24 participants performed resuscitation exercises on dummies, which allowed them to confront their own fears and beliefs. After the exercises, they had the opportunity to personally meet the real people behind the dummies, which deepened their experience and prompted reflection.
A documentary film documenting the experiment became the central material of the campaign, and additional educational materials, such as a demonstration of the correct recovery position, were incorporated into the training program of the Polish Red Cross.
The campaign reached this many people
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A total of participants in the study declared a greater willingness to help every person, regardless of their appearance or status
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Results
The campaign was a wide success both in terms of reach and social effects.
- It reached over 6 million people in just a few weeks.
- On social media, more than 800 mentions were generated, which additionally reached 2 million in reach.
- News portals, well-known personalities, and traditional media generated 112 mentions, bringing over one million zlotys in media value in earned media.
- After watching the campaign film, 32% of survey participants declared a greater willingness to help any person, regardless of their appearance or status.
- The campaign realistically impacted lives – Grzegorz, the prototype of a homeless person, got a job.
Other First Aid
First aid courses
PCK first aid courses are practical training for individuals, companies and childcare providers. Realistic simulations, qualified instructors and certificates recognized in the EU. Gain knowledge that saves lives!
First Aid Championships
A competition for high school students who compete in realistic accident scenarios. The event promotes first aid knowledge and teaches how to act effectively in crisis situations.
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