Not Yet

Polish society is aging, and seniors are increasingly struggling with loneliness, isolation, and extreme poverty. As many as 27% of seniors live alone, and 5.7% of people over the age of 65 live in extreme poverty. The lack of regular social contacts and material support makes seniors feel excluded and helpless in the face of everyday challenges.

The problem of loneliness affects not only their mental well-being but also their physical health. Additionally, in smaller towns, there is a lack of places where older people could meet and socialize.

„Not Yet” is a campaign that focuses on breaking stereotypes associated with older people and raising social awareness about their needs and the difficulties they face. The slogan of the campaign is provocative and may spark discussion, but that's the point – we want to encourage Poles to reflect on the fact that seniors, although often withdrawn, have a need for activity, contact with others, and are full-fledged members of the community. The Polish Red Cross (PCK) aims to remind everyone that everyone can contribute to improving the quality of life for seniors – through contact, assistance, and creating friendly spaces for their integration.

The campaign addresses one of the more significant issues that Polish seniors face today – loneliness and social exclusion – nearly half of seniors in Poland are in the exclusion zone. Loneliness affects not only mental health but also the physical health of older individuals.

The Polish Red Cross has been actively supporting seniors for years, including through 28 Senior Clubs PCK across Poland. Senior Clubs PCK are meeting places where older individuals can participate in various activities – from gymnastics and artistic workshops to computer courses. Intergenerational programs implemented by PCK help build bonds between seniors and younger generations, fostering integration and breaking down generational barriers. The activities of Senior Clubs PCK also provide support in terms of social and psychological activation, and their participants often engage in local volunteer initiatives, which strengthens their sense of belonging and value.